For CBX’s 2025 holiday gift, I designed a custom blanket inspired by the Red Thread Theory, symbolizing the invisible connection between our Minneapolis and New York offices. A continuous red line weaves through illustrated icons representing both cities and CBX’s shared identity, creating a unified visual story. The branding extended into a complementary deck of CBX playing cards, incorporating the same red-thread linework and iconography for a cohesive, collectible gift experience.